5 Team Strategies to Drive Growth: An HR Consultant's Perspective
- Tessara Consulting

- Dec 12, 2024
- 2 min read
Updated: Jan 21

Running a small business can feel like navigating a tricky maze. As HR consultants, Tessara Consulting has seen small businesses tackle various challenges, from limited resources to shifting market demands. However, empowered teams can be the key that unlocks the path to growth. In this post, we will share five strategies that can help small businesses build stronger teams and foster growth.
1. Foster Open Communication
Open communication is essential for team success. When team members are comfortable sharing ideas and concerns, it leads to creativity and problem-solving. For example, a restaurant we consulted for implemented weekly team check-ins, allowing staff to discuss challenges openly. As a result, they identified a slow service issue and collaboratively developed a plan that improved customer ratings by 20%.
To create this culture, set up regular meetings or casual catch-ups. Encourage team members to voice their thoughts. The more valued they feel, the better the collaboration.
2. Set Clear Objectives
Clear objectives guide teams towards success. Without specific goals, teams can lose focus, wasting time and effort. For instance, a small marketing firm we worked with saw a 30% increase in project delivery when they shifted from vague goals to SMART goals. Each team member knew their role and how it contributed to the bigger picture.
When setting goals, make them Specific, Measurable, Achievable, Relevant, and Time-bound. Involve team members in the process to encourage ownership, making them feel more accountable and motivated.
3. Invest in Team Development
Investing in team development is crucial for long-term success. Providing training opportunities helps teams stay adaptable in a changing market. For instance, a tech startup we advised focused on both technical skills like coding and soft skills like leadership. This dual approach resulted in a 40% increase in team productivity over six months.
Offer training workshops, online courses, or mentorship programs. Both individual growth and stronger teamwork lead to improved performance and growth.
4. Encourage Innovation
In a fast-paced world, innovation is key. Encouraging creativity can lead to breakthroughs. For example, a local bakery launched a monthly brainstorming session, allowing staff to suggest new flavors and menu items. This initiative boosted customer interest and sales by 25% over the next quarter.
Consider implementing idea management systems where team members can submit ideas. Recognize and reward innovative efforts, fostering a climate where creativity thrives.
5. Celebrate Successes
Celebrating wins is an effective way to enhance team spirit. Recognizing achievements, no matter how small, motivates team members. One small business we consulted for started a "Wall of Fame" where team members' successes were highlighted. This simple act led to increased morale and teamwork.
Choose celebrations that resonate with your team, whether it's a shout-out in a meeting or a team lunch. Celebrating together creates positive energy that propels further growth.
Final Thoughts
Empowered teams can significantly influence the success of small businesses. By fostering open communication, setting clear objectives, investing in development, encouraging innovation, and celebrating successes, you can create an environment that drives growth.
Embrace these strategies in your organization, and you may find your team becoming more engaged and effective. Remember, empowered teams are the core of successful small businesses, and investing in them truly pays off in the long run.




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